Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.
A 35-item, seven-point Likert-like scale is used to measure the clarity of mental images a person is able to evoke. This measures a person's general ability to imagine several types of sensations and is not limited to a particular sense or stimulus. It has been referred to by various names, but most of them include the original creator's name (Betts).
The clarity of mental images a person is able to evoke is assessed using 35, seven-point, Likert-like items. A person's general ability to imagine several types of sensations is measured and is not limited to a particular sense or stimulus. It has been referred to by various names, but most of them include the original creator's name (Betts).
The purpose of the scale is to measure a person's perception of the quality of a particular television set. The scale is composed of five questions, each with a seven-point response format, that focus on functional aspects of the TV related to how well it was made.
Six, seven-point items are used to measure the extent to which several attributes are characteristic of some video product or class of products. Although each item could be viewed as a belief, summarizing them implies that they are related to each other and are tapping into a common attribute (product quality). Given the directions used by Gürhan-Canli and Maheswaran (2000), their scale measured one's attitude toward a class of products manufactured in a specified country. They referred to the scale as country-of-origin beliefs. The items would be best fit televisions but might also be appropriate for DVRs and camcorders.
