Five, five-point Likert-type items are used to measure the degree of importance a consumer places on mass media advertising when shopping for a specified product.
This is a four-item, five-point that measures the importance a person places on independent, expert information sources.
Four, five-point Likert-type items are used to measure the degree of importance that various information sources, mainly in-store influences, have to a person when shopping for a certain product.
This scale is a seven-item, seven-point measure of the amount of confidence a consumer has in "personal independent" sources (relative or friend) as well as "personal advocate" sources (store manager or employee).
A six-item, seven-point summated rating scale is used to measure the frequency with which one contacts professionals in the health care industry for information about health-related issues.
The purpose of the scale is to evaluate the importance of a group of information sources in learning about a health-related topic. The common theme among the six sources composing the scale is not perfectly clear. Some are personal, professional sources (items #1 and #2 below) while the rest are promotion materials.
Respondents are asked to use a five-point scale to rate how important each of nine sources is in learning about a specified topic. The nine information sources mainly involve the traditional mass media.
Three items are used in this scale to measure the importance placed by a consumer on information from websites in learning about a specified topic.
This five-item, five-point Likert-type scale measures the degree of importance interpersonal information sources have to a person when shopping for a certain product.
Three, seven-point Likert-type items are used to measure the degree to which a person believes that an endorser is similar to him/herself.
