The three-item, five-point scale measures the degree to which a person describes him/herself as being competitive and as having a strong desire to win.
The scale is composed of three, seven-point Likert type statements measuring the subjective likelihood that if a certain company supported a particular event then it would improve the chances that a consumer would attend to and remember the sponsor's promotion. The events examined by Speed and Thompson (2000) were related to sports.
The scale is composed of three, seven-point Likert type statements measuring how likely a particular company is viewed as being a sponsor of a variety of major sporting events. "Ubiquity" implies that the sponsor seems to be everywhere, visibly associated with lots of top sporting events.
The scale is composed of three, seven-point Likert type statements measuring a person's attitude about a company's reasons for sponsoring an event, the emphasis being on the opinion that the sponsor genuinely has the "best interest" of the event in mind.
The scale is composed of three, seven-point Likert type statements measuring the likelihood that if a certain company supported a particular event then it would improve the chances that a consumer would buy the sponsor's products. The events examined by Speed and Thompson (2000) were related to sports.
The scale is composed of four, seven-point Likert type statements measuring a person's interest in some specific event and its importance to him/her. The events examined by Speed and Thompson (2000) were related to sports.
The likelihood that a person will use the web in the future to access a wide range of information and light entertainment-type services such as news, sports, movie reviews, and weather is measured using eight, five-point items.
The six-item, seven-point scale is used to measure quality-related beliefs a person has regarding an exercise and fitness service (health club).
A person's sense of fit between an event and the company that is sponsoring it is measured using five, seven-point Likert type statements. The events examined by Speed and Thompson (2000) were related to sports.
The scale uses three, seven-point Likert-type sentences to assess a person's sense of the similarity between the images of an event and a specified brand that could be associated with it in some way, e.g., sponsorship.
