The seriousness of a situation is measured in this scale using five, seven-point bi-polar adjectives.
Four, seven-point semantic-differentials are used to measure the degree to which a customer expects the cause of a service failure to persist over time. The scale was called attributions of stability by Hess, Ganesan, and Klein (2003).
The scale is composed of seven, nine-point statements that attempt to assess the value a person places on the safety and stability of individual and group relationships.
The scale is composed of six, seven-point items that are intended to measure the extent to which a person believes the breadth of services available from an advertising agency is a very important criterion that should be used by a client when making the selection decision.
