The degree to which luxury brands are viewed as expressing something about one's self (beliefs, attitudes, values) is measured with this scale using four, seven-point Likert-type items.
The extent to which a person views an object as being contemporary and stylish is measured in this scale with three, seven-point unipolar terms.
The morality of a person, object, or act is measured in this scale with three, seven-point bi-polar adjectives. The scale was used by Wilcox, Kim, and Sen (2009) to study beliefs about people who buy counterfeit products.
Using four, seven-point items, the scale measures the degree to which a person believes there are benefits to being a customer of a company that come in the form of preferential treatment.
Four, seven-point items are used to measure the degree to which luxury brands are viewed as facilitating self-expression and helping to project a particular image in social settings.
Using three statements, the scale measures the degree to which a person believes that a company has lowered his/her customer status.
The degree to which a person consumes a product because of the value derived from owning it is measured in this scale using three, seven-point items.
This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.
This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.
Three, seven-point semantic differentials are used in this scale to measure the degree to which an object is viewed as being classy and urbane rather than common and uncultured.
