A three-item, five-point scale is used to measure one's excitement-related emotional reaction to an environmental stimulus.
This scale is used to measure the level of stimulation and arousal a person prefers. Over time, it has been used with different numbers of items and response alternatives. Two long versions have been offered by the originator. A five-item subset was used by Dawson, Bloch, and Ridgway (1990) and referred to as ''stimulation seeking.''
The scale has four, nine-point semantic differentials that are used to measure how stimulating a stimulus is perceived to be. The stimulus evaluated by participants in the study by Bosmans (2006) was the scent in a room.
The extent to which a person believes an advertisement is arousing and pleasant is measured in this scale with three items.
The degree to which a person feels that he/she is experiencing pleasurable stimulation in his/her life is measured using three, seven-point Likert-type statements.
The scale is composed of four, seven-point unipolar items intended to measure the level of arousal evoked by a particular stimulus. The two stimuli measured in the study by Faseur and Geuens (2006) were ads and feeling induction tasks (writing about an emotional event in their lives).
Four, seven-point Likert-type items are used to measure the extent to which a person reports that a lot of thought was given to an advertisement he/she was exposed to and it helped him/her to imagine using the product. The scale was called depth of processing by Smith, Chen, and Yang (2008).
This five item, nine-point scale measures the degree to which a person desires websites that are surprising and exciting rather than ones that are familiar and predictable. Menon and Kahn (2002) referred to the scale as excitement seeking.
The degree of openness one has in general toward stimuli that are puzzling, indefinite, or less than clear is measured using this twelve-item, seven-point Likert-type scale.
The scale is composed of three, seven-point statements that are intended to measure a person's desire for more or less stimulation at a particular point in time. Theoretically, this provides an idea of a person's optimum stimulation level with respect to a certain context.
