The degree to which a customer admits to deliberately behaving in ways that violated the generally accepted norms of conduct in a particular shopping situation is measured with four, seven-point Likert-type items.
The degree to which a customer believes that the interior of some physical space (such as a store) is unpleasant, particularly in terms of being cramped, is measured with five, seven-point Likert-type items. Depending upon one's preferred terminology, this could be viewed as a facet of atmospherics or servicescape.
The scale is intended to measure the intensity of a customer's positive feelings towards a certain store.
Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.
This scale uses five, seven-point Likert-type items to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.
Six, seven-point Likert-type items compose the scale and measure the degree to which a customer believes that the behavior of other customers in a particular store was inappropriate.
Four, five-point Likert-type items are used to measure the degree of importance that various information sources, mainly in-store influences, have to a person when shopping for a certain product.
This three-item scale is used in measuring a person's willingness to shop at the store running an ad for a product (to which he/she has previously been exposed) if he/she was in the market for the advertised product.
The four-item, seven-point scale is used for measuring the degree to which a consumer is satisfied with the facility-related aspects of a shopping area. As described subsequently, the shopping area studied by Dawson, Bloch, and Ridgway (1990) was a crafts market.
Three, seven-point items are used for measuring the degree to which a consumer is satisfied with the product-related aspects of a shopping area. As described subsequently, the shopping area studied by Dawson, Bloch, and Ridgway (1990) was a crafts market.
