This scale has eight, seven-point Likert-type statements that measure a person's general sense of uncertainty about his/her competence. The scale was called personal insecurity by Rindfleisch, Burroughs, and Wong (2009).
The degree to which a person views fate as a powerful force that influences events and outcomes is measured in this scale using six, ten-point Likert-type items. Fate has a sense of predestination while luck is more transient. Despite the distinction, the scale seems to capture aspects of both.
Nine, nine-point scales are used to measure the degree to which a person is motivated by achievement and focused on opportunities for advancement.
This scale has three statements that are used to measure the extent to which a consumer takes responsibility for changing something about his/her search activity in the future in order to improve the likelihood of successfully finding a certain product. The scale was called active coping by Reynolds, Folse, and Jones (2006).
Three, seven-point items are used to measure the extent to which a person is pleased with the result of a particular event, e.g., bargaining.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
Four, seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.
The scale is composed of seven items that measure the extent to which a customer believes that a particular company is performing well financially and is expected to continue being successful.
The degree to which a consumer takes personal responsibility for an unsuccessful search episode is measured with three statements.
This scale has three statements that are used to measure the extent to which a consumer places blame for an unsuccessful search episode on other people rather than on self or employees of a store.
