Five, seven-point semantic-differentials are used in this scale to measure both a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.
This is a Likert-type scale that measures a consumer's desire to loyally shop in the local community. The measure was called general retail patronage loyalty by Hozier and Stem (1985) and loyalty to local merchants by Noble, Griffith, and Adjei (2006).
The scale is composed of six, seven-point Likert-type statements that measure the degree to which a person believes that his/her support of a particular organization is truly appreciated.
The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person believes that a particular university needs financial support from its alumni.
Five-point statements are used to measure the amount of support a person receives (or recalls receiving) from his or her family while growing up. The items have been used as two subscales to separately measure intangible and tangible support but the items have also been used together to measure both forms of support simultaneously.
The scale is composed of three, nine-point semantic differentials intended to measure a person's attitude about another person whose statement or likeness is used in ads as a form of support and endorsement for a specified product.
The degree of approval or disapproval a person thinks would be received from various parties if he/she volunteered to help a particular nonprofit organization is measured using four, ten-point items.
