This scale uses four, seven-point Likert-type items to measure how informative and useful the site is, especially with respect to merchandising the products.
This four-item, five-point Likert-type scale is used to measure the degree to which a consumer believes that as stores become more self-service oriented, there is less personal interaction between salespeople and customers. The scale was referred to by Forman and Sriram (1991) as perceived depersonalization of the shopping experience (PDS).
Four, seven-point Likert-type statements are used to measure the degree to which a consumer believes that use of a certain piece of technology would lead to positive, personal consequences (enjoyment, independence, confidence). The scale was called perceived value in future co-creation by Dong, Evans, and Zou (2008) and was the instrumentality dimension of intrinsic motivation in the study by Meuter et al. (2005).
Four statements with a seven-point Likert-type response format are used in this scale to measure the degree to which a person reports being uneasy with the use and understanding of technology.
The degree to which something is perceived to perform well as it is intended to do is measured with three, seven-point Likert-type items. As used by Van Dolen, Dabholkar, and Ruyter (2007), consumers were evaluating a chat-based service for gathering information about investment funds from other customers and a financial advisor.
The scale is composed of three, seven-point items that measure the degree to which a person believes that a product has advantages over other products with which it competes.
This scale uses five, seven-point statements to measure the degree to which a person believes that a product is able to improve its performance over time by storing information and adapting to its environment.
Four, seven-point statements are used to measure the degree to which a person believes that a product is able to operate in an independent and goal-directed manner without intervention by the user.
The scale has five, seven-point statements intended to measure the degree to which a person believes that a product is able to communicate and interact with the user in a natural, human manner.
This scale uses four, seven-point statements to measure the degree to which a person believes that a product reacts to changes in its environment in a stimulus/response manner but without learning to improve its performance over time.
