This scale is composed of five, five-point items that are intended to measure the likelihood of a customer reacting to a service failure by expressing his/her anger to the service employee(s) with hostile gestures or threats of violence.
With five, seven-point Likert-type items, this scale measures a person's motivation to engage in activities that are expected to hurt the business which the respondent believes is responsible for some sort of damage.
The degree to which a customer has expressed dissatisfaction with a company to other people is measured with three, seven-point Likert-type items.
The scale is composed of three, seven-point Likert-type items that measure the degree to which a customer personally has complained to a business about a problem with the purpose of seeking revenge by inconveniencing it and verbally abusing its employees.
Four semantic differentials with a seven-point response format are used to measure a person's emotional reaction being characterized by feelings of worry and anxiety.
Four, five-point Likert-type items are used to measure a person's perception of the probability of the occurrence of negative events related to drug usage. The intent of the measure is to assess the extent of a respondent's sense of immortality in the face of the potential negative consequences of drug usage.
Eleven brief scenarios are displayed with three response alternatives. The directions and scenarios ask the respondent to imagine being in various situations in which they must choose between participating in a socially awkward or unacceptable activity and refusing to participate. Most of the scenarios have something to do with taking drugs.
Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of his or her livelihood or that of a friend is threatened by foreign competitors.
Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of the domestic economy in his or her country is threatened by foreign competitors.
Three, five-point Likert-type statements are purported to measure the extent to which a respondent thinks that a person who has received an injury using a product realized that such an unfortunate outcome was a possible consequence of using the product.
