This three item, seven-point Likert-type scale measures the degree to which a person has a feeling of owning an object without actually having possession of it. While it might be possible to use the scale when people do have some legitimate legal claim to an object, it was not developed for that purpose but instead was meant for occasions when people do not possess an object but feel as if they do.
A 35-item, seven-point Likert-like scale is used to measure the clarity of mental images a person is able to evoke. This measures a person's general ability to imagine several types of sensations and is not limited to a particular sense or stimulus. It has been referred to by various names, but most of them include the original creator's name (Betts).
The scale is composed of three, seven-point Likert-type statements that measure the anticipated strength and power of a tool based on tactile sensations. The tool examined by Luo, Kannan, and Ratchford (2008) was a handheld power tool.
These six, seven-point Likert-type statements compose one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the terminal dimension of NFT such that touch during the pre-purchase search process is an inherently hedonic experience regardless of the purchase goal.
The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.
This scale has three, seven-point Likert-type statements that measure the degree to which a consumer believes that a product's design makes it easy and comfortable to use.
Four unipolar items are used to measure the degree to which a person has experienced a feeling of abhorrence because of a certain stimulus that is viewed as being physically dirty or unsanitary. In the studies conducted by Argo, Dahl, and Morales (2006), the stimulus that respondents reacted to was putting on a t-shirt that was perceived to be "contaminated" by being previously worn by one one or more strangers. In the studies by Morales and Fitzsimons (2007) the participants were reacting to a package of cookies that had touched a package of feminine napkins.
This scale has four, seven-point Likert-type statements that measure the degree of ergonomical correctness a person reports there being in a tool. The tool examined by Luo, Kannan, and Ratchford (2008) was described as a "handheld power tool."
Three, seven-point Likert-type statements are used to measure the degree to which a person considers using the sense of touch to be pleasant. Peck and Wiggins (2006) referred to the scale as funtouch.
A four-item, seven-point semantic differential scale is used to measure a person's evaluation of a specified method of placing an order. The setting used by Dabholkar (1994) was ordering at a fast-food restaurant and two options were compared: touch-screen ordering versus verbally placing the order with an employee.
