A three-item, six-point Likert-type scale is used to measure a consumer's attitude toward the social benefits of complaining after a dissatisfying transaction has occurred.
The scale has six, five-point Likert-type items and measures the degree to which a person believes that a website has e-commerce skills, particularly in managing online transactions. The scale was called ability (trusting beliefs) by Schlosser, White, and Lloyd (2006).
Three, seven-point Likert-type statements are used to measure a customer's global attitude regarding the quality of an experience, such as the service he/she received from a firm. The items seem to relate to the overall interaction with a business rather than just measuring the customer's reaction to the product.
A person's attitude regarding the extent of control he/she has over "transactions" conducted on a mobile device is measured with four, seven-point Likert-type statements. As used by Kleijnen, de Ruyter, and Wetzels (2007), the scale related to banking and brokerage activities but the items appear to be amenable for use with a wider range of negotiations and purchases.
The scale is composed of four, seven-point Likert-type statements intended to measure the degree to which a person believes that using a mobile device for purchases and financial activities (banking, investments) is an efficient use of time compared to other means of doing it.
This scale uses three, seven-point Likert-type statements to measure a person's attitude regarding the degree to which a fit is perceived between one's service-related needs and use of the mobile medium to satisfy them.
The scale is composed of seven, five-point Likert-type items that measure the extent to which a person expresses concern about using the web because of security and privacy reasons especially as they relate to financial transactions such as using a credit card and banking.
This three-item, seven-point Likert-type scale is used to measure the degree to which a consumer perceives a transaction was fair, particularly in relation to the treatment received from the salesperson handling the transaction.
This is a three-item, seven-point Likert-type scale measuring the degree to which a consumer describes a transaction with a dealer as being fair. The type of dealer studied by Oliver and Swan (1989) was for cars.
This is a seven-item, seven-point Likert-type scale measuring the degree of benefits a consumer perceives that a salesperson received from him/her in a deal. Oliver and Swan (1989b) reported using the full seven-item version of this scale whereas previously (1989a) they had used an abbreviated version in their analyses (see below).
