The complexity of a certain task is measured in this scale with three, seven-point bi-polar adjectives. The task that was evaluated in the study by Sprott, Czellar, and Spangenberg (2009) was a survey (how complicated it was to answer).
The coherence of a brand's meaning and one's ease in understanding it is measured in this scale using five, seven-point items. The scale was referred to as perceived understanding by Lee and Shavitt (2009).
The perceived difficulty a person has had in processing a message (e.g., advertisement, instructions, request) is measured in this scale using three, seven-point semantic differentials. The scale was called fluency by White and Peloza (2009)
Five, seven-point semantic differentials are used to measure the degree to which a stimulus (or task) requires a person to devote high level of cognitive effort to process (or complete).
The seven-item, seven-point scale assesses a person's understanding of cars, with particular emphasis on having familiarity with the purchase process.
This four-item, seven-point scale is used to measure the degree to which people say they are confident in their ability to understand and use specified nutritional information on food packaging.
Seven-point uni-polar items are used in this scale to measure the degree to which a person reports experiencing an emotion composed of distressed and altruistic sorts of feelings.
Four statements with a seven-point Likert-type response format are used in this scale to measure the degree to which a person reports being uneasy with the use and understanding of technology.
The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person feels that he/she is attaining clarity in the understanding of self and the purpose for life.
This scale uses three items to measure the degree to which a person expresses an understanding of their product/brand preference and can explain it. The scale was called understanding of preference by Kramer (2007).
