Using three statements, the scale measures the degree to which a person believes that a company has lowered his/her customer status.
This five-item, seven-point scale is used to measure various aspects (knowledge, use, importance) of a consumer's involvement with several product categories.
Five, seven-point Likert-type statements are used to measure the confidence a consumer expresses in knowing how to properly use an object. The objects examined by Meuter et al. (2005) were two kinds of self-service technologies. In the context of co-production, the scale has been viewed as a measure of role clarity (Meuter et al. 2005; Dong, Evans, and Zou 2008).
Seven, seven-point Likert type items are used to measure whether a person's expressed credit card behavior is to use them routinely for their credit-related benefits or, instead, to use them more out of convenience (by always paying each month the total of what is owed).
The four item scale measures the degree to which a consumer uses multiple offerings of a service provider rather than only using one.
The personal relevance of a product and a consumer's interest in the product is measured in this scale with three, five-point Likert-type items.
Four, seven-point Likert-type statements are used to measure the amount of time a person spends on the Web relative to other people.
Three, seven-point semantic differentials are used to measure the extent to which a person views the situation in which a product is normally used to be either more pleasure-related (hedonic) in nature or more functional (utilitarian).
Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a good or service is well-suited to his/her needs and lifestyle. Because this is one of the five key characteristics that are thought to influence adoption of innovations (Rogers 2003), this construct is most typically examined with respect to new products rather than mature ones.
The six item, seven-point Likert-type scale assesses the degree to which a person expresses a willingness to continue a relationship with a company and make extra effort to do it if need be.
