This is a four-item, seven point scale focusing on a person's thoughts about the features of a product that would be intrinsically valuable. The beliefs version of the scale measures the perceived probability that the product has certain characteristics. The evaluation version measures the personal importance of these features. There are also direct and indirect versions of the scale. As shown in Scale Items (below), the difference between the two has to do with whether the items are responded to in the first person (direct version) or the third person (indirect version).
This five-item, seven-point scale is used to measure the level of usefulness a person reports some piece of information to have. In Mishra, Umesh, and Stem (1993), the scale was used with regard to the relevance of some information in distinguishing between alternative brands as part of a decision task.
The scale is composed of five, seven-point items that are used to measure the degree to which the information provided in an interaction event at a website, such as clicking on something, is perceived to be appropriate and relevant.
The scale uses three semantic differentials to measure the degree to which a stimulus is perceived to be efficient and informative.
Eight, seven-point semantic-differentials are used to measure the degree of functional value a person's believes a particular object (product, process, etc.) has.
Seven, seven-point Likert-type items are used to measure the degree of interactivity a person believes there to be in a particular computerized interface such as the type used in self-service contexts for monetary transactions, self-help, or customer service.
The scale is composed of four, nine-point Likert-type items that measure the degree to which a person believes him/herself to be a valuable, contributing member of a specified reference group. Shang, Reed, and Croson (2008) called their version of the scale identity esteem.
The degree to which something is perceived to perform well as it is intended to do is measured with three, seven-point Likert-type items. As used by Van Dolen, Dabholkar, and Ruyter (2007), consumers were evaluating a chat-based service for gathering information about investment funds from other customers and a financial advisor.
Nine items with a five-point Likert-type response format are used to measure a person's attitude regarding the quality of a car brand based upon beliefs about specific attributes.
Four, five-point Likert-type statements are used to measure the degree to which a person believes that an advertisement about a job opening at a company provides useful details.
