A four-item, seven-point semantic differential scale is used to measure the value-related aspects of a consumer's attitude toward some specific product.
Eight, seven-point semantic-differentials are used to measure the degree of functional value a person's believes a particular object (product, process, etc.) has.
The scale uses three semantic differentials to measure the degree to which a stimulus is perceived to be efficient and informative.
The scale is a four-item, five-point Likert-type measure of the degree to which a consumer agrees that a recent shopping trip allowed him/her to accomplish what was wanted (purchase of the items sought). The scale is supposed to tap into the view that shopping is primarily a means to an end (obtaining goods and services) rather than being enjoyed as an end in itself.
The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.
This scale uses three, five point Likert-type items to measure the degree to which a person believes that a particular sweet food item has useful benefits.
The scale measures a person's evaluation of a beer's attributes having to do with the utilitarian and/or physical nature of the product. Several variations of the scale were used by Homer (2006) in the series of studies she conducted. The response format was not described but appears to have been a Likert-type. The scale was referred to as concrete beliefs by Homer (2006).
Likert-type statements are used to measure the degree to which a person believes that an advertisement contains information that is useful in some way.
The scale is composed of three, seven-point bi-polar adjectives intended to measure the extent to which a person perceives a stimulus to be useful with an emphasis on its practicality. The stimuli with which the scale was used by Cox and Cox (2002) were drawings of dress designs.
The scale has six, seven-point Likert-type statements that measure the degree to which a person has a "need" for tactile input. The scale was called need for tactile input by Citrin et al. (2003).
