Six personality characteristics stereotypically associated with men are used in this scale to describe a brand.
The degree to which a person expresses a desire to avoid taking risks is measured in this three-item Likert-type scale.
This four-item, six-point Likert-type scale is supposed to measure the degree to which a person views a specified activity or experience as being novel and arousing curiousity. This scale was called arousal by Unger (1981; Unger and Kernan 1983) and the activity investigated was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the activity was recreational shopping.
This four-item, six-point Likert-type scale is supposed to measure the degree to which a person feels he/she has been challenged but prevailed in a situation.
Five, five-point Likert-type items are used in this scale to measure the degree to which a person expresses interests and motivations that indicate he/she is open and interested when processing information and experiences related to other cultures.
The value a person places on novelty and excitement in life is measured in this scale using three phrases and a nine-point response format.
The scale measures the degree to which a consumer shops in order to gather information and stay informed about trends and what is available. The measure is composed of three items that utilize a seven-point Likert-type response format. The scale was called idea shopping by Arnold and Reynolds (2003).
The scale has eleven, five-point items that measure the degree to which a person views his/herself as being characterized by behaviors that exhibit creativity, individuality, and spontaneity.
This four-item, seven-point Likert-type scale measures the extent to which a person expresses a tendency to buy the newest products within a specific product category and not wait for feedback from others before doing so.
The scale is composed of three, five-point Likert-type statements and attempts to assess the degree to which a consumer engages in exploratory behaviors, particularly when it comes to trying out new and different products.
