The likelihood that a person will use the web in the future to access a wide range of information and light entertainment-type services such as news, sports, movie reviews, and weather is measured using eight, five-point items.
The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
