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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

weight

The perceived heaviness of an object is measured in this scale using three, nine-point bi-polar adjectives.

A four-item, seven-point semantic differential scale is used to measure how a person feels about attempting to lose weight during the upcoming week.

The scale is composed of three, seven-point Likert-type statements that measure the anticipated strength and power of a tool based on tactile sensations. The tool examined by Luo, Kannan, and Ratchford (2008) was a handheld power tool.

The degree to which a person expresses satisfaction with a weight loss program he/she is involved with is measured with this eight item, seven-point Likert-type scale.

This nine item, seven-point Likert-type scale is intended to measure the degree to which a person follows the instructions given to him/her as part of a weight loss program.

Six, seven-point Likert-type statements are used to measure the degree to which a person is concerned about his or her weight.

This is a two-item, seven-point Likert-type scale measuring a person's reported ability to control his/her weight. The scale was referred to by Oliver and Bearden (1985) as personal control.