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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

worry

The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person is worried about his/her close personal relationships with other individuals such that growing closer to them will lead to them drawing away.  The scale was called developmental insecurity by Rindfleisch, Burroughs, and Wong (2009).

The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person thinks about and is disturbed by thoughts regarding his/her death.  The scale was called existential insecurity by Rindfleisch, Burroughs, and Wong (2009) and fear of one's own death by the originator (Wittkowski 2001).

This three-item, five-point scale is used to assess the experience a person has had with guilt-related emotions. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used in the study by Westbrook and Oliver (1991) and phrases based on those same items were used by Allen, Machleit, and Kleine (1992).

A five-item, five-point Likert-type scale is used to measure the degree to which a person is characterized by an abnormal amount of fear, worry, and self-debasing feelings and attitudes. This measure was called obsessive-compulsive by O'Guinn and Faber (1989; Faber and O'Guinn 1992).

A person's negative emotional concern and uneasiness about something is measured in this scale with three uni-polar items.

The scale is composed of five, five-point items that are intended to measure the degree to which one believes that stress has been experienced for many years in one's life due to enduring problems in the roles played at work and/or at home.

The scale is composed of Likert-type statements measuring the degree to which a person expresses an awareness of self as a social object with an effect on others.

Ten, six-point items are used to measure the extent of a person's concern about his/her body, with particular emphasis on the anxiety caused by one's body shape and how it is might be viewed by others.

The scale uses three, seven-point semantic differentials to measure the degree of doubt a consumer has experienced with regard to a recent decision he/she has made.

Five, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus with an emphasis on several "negative" feelings.