Want to know what is going on behind the scenes at Marketing Scales? Read below about what is being worked on and what is in the planning stage.
Drawing upon 22 years of reviewing scales, Dr. Bruner posts blogs every-so-often that deal with troublesome issues he routinely comes across in his work. He calls them Bruner’s Scale-Related Pet Peeves. (To follow his tweets at Twitter, look for marketingscales.) The discussion of each Pet Peeve is provided under News at the Office of Scale Research (the academic companion to this site housed at Southern Illinois University).
In the most recent posting, Dr. Bruner discusses his frustration with researchers who continue to use 1-item measures of psychological constructs, apparently unaware of the negative consequences of their actions. Read about CONTINUED MISUSE OF 1-ITEM MEASURES.
Great news! Volume 6 of the Marketing Scales Handbook series has been released. That's much sooner than I thought just a few weeks ago. The book contains 682 reviews that cover scales originally reported in academic journals between 2006 to 2009. (That is the four year period following the period covered in Volume 5). To be clear, the reviews in Volume 6 are already in the database and can be purchased individually. But, if you want a great deal on them assembled into one document, get the book. It is $150 but you can save $25 if you buy both Volume 5 and 6 and use this coupon code: V5V6BUNDLE. If you just want Volume 5, its price has been reduced to $75.
The review work continues and the database is growing. The total number of reviews in the database is over 2,600 now. About 2,000 of the reviews are edited versions of ones that were originally published in Volumes 1-5 of the Marketing Scales Handbook series. Well over 600 new scales have been reviewed and added to the database that are not in the previous volumes. (Those are the ones that have become Volume 6.) The scales being added now are beyond what are in Volume 6. These new ones are scales from articles published in 2010 and later. Eventually, they may become Volume 7 if the decision is made to produce a separate book with that title. Several other books are being considered for development at this time and as details are clarified, they will be announced here.