Click on the Adobe pdf icon to the right to download a sample of the book. When you open the 34 page document you will see several several sections of the book as well as the full listing of the scales reviewed. It is a great way to get an idea if the book would be useful to your research needs.
You may wonder what criteria were used to determine what scales were reviewed. To be included in this volume, scales had to be composed of three or more items, have empirical evidence of their psychometric quality, and be reflective measures rather than formative. With those general rules in mind, a review was conducted of the many hundreds of articles published in six of the top marketing journals published between 2002 and 2005. Ultimately, information from about 270 of those articles led to reviews of the 716 scales composing this volume. (More details are provided in the free document.)