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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

Research

If you are looking for questions/scales for use in a survey or experiment, this is where you can search through thousands that have been used by previous researchers. Searching the library is free. Full reviews are $5 a piece when bought individually but some of them are available for half-price when bought in a bundle.  (Read the details below). 

Searching

There are three ways to find a scale of interest to you.

  • Search by typing a word into the search box on the right. The word may be the name of a construct (satisfaction), a key part of a scale’s description (Internet), or an author’s name (Smith).  Searches work best with just one or 2 words.
  • An alternative way to find a scale of interest is to click on a category (to the right) and skim through the scales associated with it.  Each scale in the database is associated with at least one of these categories.
  • The third way to search for scales is to look through the list of key words that have been used to code the scales.  The list is shown at the bottom part of the site map.  Each scale has been coded with between four and six key words.  When you click on a key word you will be shown a list of the scales that have been associated with it.

If your search is successful, you will be shown brief descriptions of one or more scales.  If you decide to purchase a full review of a scale it will have information about the scale's source, its psychometric quality, who has used it, and the questions/ statements that compose the scale.  To get an idea of what a full review looks like, see this sample PDF

Buying Reviews Individually

When you want to purchase a complete review, click the Add to cart button under the scale's description.  When you have finished selecting all the reviews you want, click the Shopping Cart in the top right corner of the page to continue the purchase process.  After payment has been made at Paypal, return to the site and download the reviews you have purchased.

Buy a bundle to Save a bundle!

Most studies involve the measurement of many constructs and it may not be immediately clear how to measure them. That is why researchers should consider many scales before selecting the final ones to go in a questionnaire. To assist with the purchase of multiple scale reviews, bundles are being created.  Three bundles are available at this time (listed on the right) and 20 reviews are in each bundle.  Click on a bundle title to see a description of what is included.  Buying reviews in a bundle is an especially good deal because the scales have been carefully chosen because of their quality.  In addition, by purchasing scales in a bundle they are 50%-off the individual price.

Scale Categories

All of the scales reviewed in the database are placed into at least one of these major categories. As an alternative to doing a keyword search, you can click on these category names and see what scales are related to them. Keep in mind that some of the categories have dozens of scale reviews while other categories contain hundreds.