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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Acknowledgements

On many occasions when reviewing scales, important information is lacking from the journal articles or is not clear.  In those cases, authors are contacted for assistance.  Listed below are the researchers who have kindly provided information when review of their work was being conducted.  This list only covers researchers whose work was published since 2006.  Acknowledgements of researchers who provided information for older reviews are listed in Volume 1 to 5 of the Marketing Scales Handbooks.

  • Jennifer Argo
  • Stuart Van Auken
  • Lisa Bolton
  • Simona Botti
  • Einar Breivik
  • Donnel A. Briley
  • Maggie Geuens
  • Xin Ge
  • Kelly Haws
  • Anupam Jaju
  • Tim Jones
  • Blair Kidwell
  • Hyokjin Kwak
  • Jooyoung Kim
  • Sora Kim
  • Aparna Labroo
  • May O. Lwin
  • Anne Mägi
  • Anil Mathur
  • Himanshu Mishra
  • Scott Rick
  • Gangseog Ryu    
  • Hyeonjin Soh
  • Peter Verhoef
  • Clay Voorhees