Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
Categories
The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.