Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.

Dr. Terry Childers

Iowa State University

Engagement Bundle

$50.00

The constructs measured in this group have to do with engagement-related constructs that have been studied over the last few decades such as involvement, attention, and flow. Most of these scales have to do with ads or websites. Some of the scales are general enough to be used with a variety of objects or activities. A few of the measures are specific to music, shopping, or TV programs.

Ad Message Involvement

Ad Recall Motivation

Ad-evoked Product Usage Thoughts

Attention to the Website

Attitude Toward the Website (Escapism)

Attitude Toward the Ad (Relevance)

Connectedness with Television Program

Engagement with Music

Flow (Shopping)

Indexicality (Telepresence)

Internet Usage (Escape Motivation)

Involvement (Situational)