Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Gender Identity (Masculinity)

The degree to which a person indicates having a male-like personality and behavioral characteristics is the intended measure of this scale.

Newest Scale Reviews

Cart Abandonment (Concern about Order Costs)

The scale uses three, seven-point items to measure a consumer's beliefs about how often... read more »

Cart Abandonment (Concern about Privacy/Security)

This scale has three, seven-point Likert-type items that measure a consumer's reason... read more »

Cart Abandonment (Search for Better Price)

This scale is composed of three, seven-point items that measure a consumer's frequency... read more »

Cart Abandonment Frequency

A consumer's beliefs about how often he/she has put items in an online shopping cart... read more »

Cart Usage as a Decision Tool

Three, seven-point items are used to measure a consumer's beliefs about how often he/... read more »

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