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Purchase Intention

The scale measures the likelihood that a consumer will buy a product he/she is knowledgeable of. The measure was referred to as willingness to buy by Dodds, Monroe, and Grewal (1991) as well as Grewal, Monroe, and Krishnan (1998). The version of the scale used by Dodds, Monroe, and Grewal (1991) had five items whereas the ones used by Grewal, Monroe, and Krishnan (1998), Grewal et al.(1998), and Hardesty, Carlson, and Bearden (2002) had three.

Categories  
behavioral, intention, motivation, desirability