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Marketing Scale Categories
Marketing Scale Categories
- ability (3)

- acceptance (24)

- accomplishment (10)

- achievement (7)

- activity (18)

- adaptation (7)

- adoption (21)

- advancement (2)

- advantage (6)

- adventure (8)

- advertising (315)

- advice (46)

- aesthetics (25)

- affect (42)

- agency (12)

- agents (2)

- aggression (7)

- aggressiveness (1)

- agreement (1)

- airlines (10)

- ambiguity (6)

- analytical (6)

- anger (25)

- anxiety (14)

- appeal (2)

- appearance (31)

- approach (3)

- appropriateness (38)

- approval (15)

- arousal (60)

- assertiveness (4)

- assessment (4)

- association (5)

- assortment (1)

- attention (52)

- attitudes (8)

- attitudes (787)

- attitudes (486)

- attractiveness (53)

- attributions (8)

- authority (4)

- autonomy (15)

- availability (1)

- avoidance (27)

- awareness (8)

- banks (7)

- bargains (13)

- beauty (16)

- behavioral (459)

- beliefs (21)

- believability (39)

- belongingness (1)

- benefits (25)

- benevolence (14)

- brand (132)

- capability (5)

- career (2)

- cars (36)

- certainty (19)

- challenge (3)

- change (4)

- change (20)

- channel (1)

- character (3)

- charity (41)

- children (64)

- choice (37)

- citizenship (5)

- clarity (35)

- cleanliness (9)

- client (14)

- clothing (18)

- coercion (4)

- cognition (21)

- commercialization (3)

- commercials (2)

- commitment (78)

- communication (28)

- community (17)

- comparison (104)

- compatibility (15)

- competence (10)

- competition (21)

- complaining (81)

- complexity (13)

- compliance (6)

- computers (9)

- concern (26)

- confidence (85)

- conflict (10)

- conformity (14)

- confusion (33)

- congruence (56)

- consequences (18)

- consistency (22)

- consistendcy (1)

- constraint (1)

- consumerism (1)

- control (47)

- convenience (67)

- cooperation (11)

- coordination (3)

- coping (11)

- cost (18)

- creativity (16)

- credibility (40)

- credit (6)

- cross-cultural (3)

- culture (31)

- curiosity (20)

- customer (3)

- deal (2)

- dealer (6)

- deals (44)

- deals (45)

- debt (1)

- deception (53)

- decision (7)

- decision-making (68)

- delight (1)

- delivery (4)

- dependability (29)

- dependency (20)

- design (16)

- desirability (42)

- development (2)

- devotion (3)

- diet (1)

- differentiation (21)

- difficulty (39)

- disagreement (6)

- discomfort (11)

- disconfirmation (2)

- discrimination (4)

- displays (1)

- dissonance (32)

- distribution (1)

- doctor (2)

- dominance (1)

- donate (30)

- drink (19)

- drugs (1)

- duty (7)

- dynamism (2)

- eating (23)

- ecology (9)

- education (25)

- effectiveness (24)

- efficacy (15)

- efficiency (12)

- effort (37)

- embarrassment (11)

- emotion (15)

- emotions (193)

- emotions. peacefulness (1)

- empathy (16)

- employees (59)

- engagement (50)

- engineering (1)

- enjoyment (79)

- entertaining (38)

- environment (32)

- environmental (2)

- envy (1)

- equipment (1)

- equity (19)

- esteem (11)

- ethics (60)

- ethnicity (12)

- ethnocentrism (13)

- evaluation (47)

- excitement (45)

- exclusivity (2)

- exercise (5)

- expansion (1)

- expectations (65)

- experience (40)

- expertise (43)

- extension (6)

- facilities (12)

- fairness (8)

- fairness (41)

- familiarity (61)

- family (39)

- fan (9)

- fantasy (20)

- fashion (10)

- fear (17)

- features (22)

- feedback (5)

- feelings (32)

- feelings (7)

- financial (60)

- flexibility (5)

- food (61)

- foreign (3)

- freedom (11)

- frequency (15)

- friendliness (2)

- friendly (23)

- friends (50)

- frustration (30)

- fun (36)

- future (14)

- games (4)

- gender (1)

- global (3)

- goals (10)

- government (6)

- grandiosity (1)

- grocery (29)

- groups (5)

- growth (3)

- guarantee (7)

- happiness (57)

- happy (2)

- hazard (1)

- health (129)

- hedonic (26)

- helpfulness (74)

- home (11)

- honesty (38)

- hospital (2)

- hostility (3)

- humor (8)

- idealism (3)

- ideas (1)

- identification (37)

- image (160)

- importance (48)

- improvement (4)

- impulsive (27)

- incentives (6)

- income (6)

- inculcation (3)

- influence (35)

- information (42)

- innovative (45)

- insurance (6)

- integration (2)

- integrity (6)

- intelligence (13)

- intensity (6)

- intention (70)

- interaction (57)

- interest (59)

- international (13)

- Internet (23)

- internet (134)

- intoxication (3)

- investments (11)

- involvement (90)

- irritation (29)

- job (4)

- judgment (9)

- justice (8)

- justification (3)

- knowledge (123)

- knowledgeable (1)

- labels (7)

- language (9)

- leadership (5)

- learning (26)

- legal (5)

- leisure (5)

- lifestyle (57)

- likeability (21)

- likeability (24)

- listening (7)

- location (13)

- logical (8)

- looks (1)

- loss (3)

- love (16)

- loyalty (137)

- luxuries (6)

- magazine (5)

- mail (3)

- management (8)

- manipulation (9)

- manufacturer (4)

- marriage (10)

- materialism (20)

- media (16)

- medical (29)

- medicine (5)

- members (9)

- memory (23)

- message (5)

- mobile (5)

- money (24)

- mood (7)

- morality (15)

- motivation (68)

- movies (19)

- music (20)

- needs (9)

- negotiation (3)

- nervousness (6)

- newness (4)

- news (3)

- nonprofit (9)

- norms (9)

- novelty (11)

- nutrition (25)

- obligation (8)

- opportunities (2)

- optimism (15)

- order (12)

- organizational (6)

- orientation (14)

- outcomes (9)

- overload (1)

- ownership (11)

- packaging (3)

- parents (46)

- parity (3)

- participation (19)

- patients (3)

- patriotism (7)

- patronage (33)

- pay (2)

- peacefulness (11)

- perception (59)

- performance (46)

- personal (13)

- personality (145)

- personnel (23)

- persuasion (46)

- physician (9)

- planning (25)

- play (1)

- pleasure (50)

- policies (11)

- political (20)

- positioning (3)

- possessions (11)

- post-purchase (1)

- power (23)

- preference (17)

- prescriptions (1)

- price (44)

- price (59)

- pride (16)

- privacy (22)

- probability (1)

- procedures (4)

- process (3)

- product (50)

- productivity (4)

- professionalism (4)

- profit (3)

- promotion (8)

- protection (12)

- proximity (3)

- publicity (9)

- punishment (5)

- purchase (93)

- purchasing (29)

- qualification (1)

- quality (265)

- quantity (4)

- radio (4)

- read (14)

- reality (21)

- reasoning (10)

- recognition (4)

- recommendation (48)

- recreation (15)

- refunds (7)

- regret (11)

- regulation (9)

- relationships (58)

- relationships (63)

- relevance (56)

- reliability (41)

- religion (5)

- replacement (4)

- representation (2)

- reputation (17)

- resolution (25)

- resources (4)

- respect (21)

- responsibility (46)

- responsiveness (25)

- restaurant (1)

- retail (78)

- retailer (31)

- rewards (7)

- risk (60)

- roles (28)

- rude (1)

- rules (5)

- sadness (29)

- safety (19)

- sales (20)

- sales (14)

- salespeople (34)

- satisfaction (92)

- satisfaction (192)

- saving (7)

- search (80)

- security (17)

- selection (20)

- selectivity (1)

- self (9)

- self-concept (81)

- self-efficacy (8)

- sensitivity (18)

- service (44)

- services (180)

- sex (15)

- sharing (5)

- shopping (159)

- shopping orientation (39)

- signal (3)

- similarity (56)

- size (3)

- skepticism (5)

- skills (13)

- smell (6)

- sociability (10)

- social (211)

- socialization (28)

- society (28)

- sorry (1)

- sound (4)

- source (13)

- speed (11)

- spiritual (4)

- sponsor (21)

- sports (25)

- stability (4)

- status (46)

- stimulation (19)

- store (51)

- strategy (3)

- strength (6)

- stress (30)

- structure (4)

- students (5)

- style (13)

- success (29)

- superiority (19)

- support (7)

- symbolism (6)

- targeting (2)

- task (54)

- taste (17)

- teamwork (1)

- technology (51)

- telephone (1)

- television (59)

- tension (16)

- theater (4)

- threats (10)

- time (60)

- tolerance (3)

- touch (9)

- tradition (5)

- training (4)

- transactions (19)

- travel (12)

- trust (80)

- truth (13)

- typical (8)

- uncertainty (14)

- understanding (45)

- uneasy (1)

- unique (38)

- unusual (6)

- usage (26)

- usefulness (61)

- utilitarian (12)

- value (94)

- values (62)

- variety (21)

- venturesomeness (12)

- verbal (7)

- viewers (10)

- visual (38)

- wait (5)

- weather (1)

- weight (7)

- work (9)

- worry (28)

- youthfulness (3)

