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Marketing Scale Categories
Marketing Scale Categories
- ability (3)
- acceptance (24)
- accomplishment (10)
- achievement (7)
- activity (18)
- adaptation (7)
- adoption (21)
- advancement (2)
- advantage (6)
- adventure (8)
- advertising (315)
- advice (46)
- aesthetics (25)
- affect (42)
- agency (12)
- agents (2)
- aggression (7)
- aggressiveness (1)
- agreement (1)
- airlines (10)
- ambiguity (6)
- analytical (6)
- anger (25)
- anxiety (14)
- appeal (2)
- appearance (31)
- approach (3)
- appropriateness (38)
- approval (15)
- arousal (60)
- assertiveness (4)
- assessment (4)
- association (5)
- assortment (1)
- attention (52)
- attitudes (8)
- attitudes (787)
- attitudes (486)
- attractiveness (53)
- attributions (8)
- authority (4)
- autonomy (15)
- availability (1)
- avoidance (27)
- awareness (8)
- banks (7)
- bargains (13)
- beauty (16)
- behavioral (459)
- beliefs (21)
- believability (39)
- belongingness (1)
- benefits (25)
- benevolence (14)
- brand (132)
- capability (5)
- career (2)
- cars (36)
- certainty (19)
- challenge (3)
- change (4)
- change (20)
- channel (1)
- character (3)
- charity (41)
- children (64)
- choice (37)
- citizenship (5)
- clarity (35)
- cleanliness (9)
- client (14)
- clothing (18)
- coercion (4)
- cognition (21)
- commercialization (3)
- commercials (2)
- commitment (78)
- communication (28)
- community (17)
- comparison (104)
- compatibility (15)
- competence (10)
- competition (21)
- complaining (81)
- complexity (13)
- compliance (6)
- computers (9)
- concern (26)
- confidence (85)
- conflict (10)
- conformity (14)
- confusion (33)
- congruence (56)
- consequences (18)
- consistency (22)
- consistendcy (1)
- constraint (1)
- consumerism (1)
- control (47)
- convenience (67)
- cooperation (11)
- coordination (3)
- coping (11)
- cost (18)
- creativity (16)
- credibility (40)
- credit (6)
- cross-cultural (3)
- culture (31)
- curiosity (20)
- customer (3)
- deal (2)
- dealer (6)
- deals (44)
- deals (45)
- debt (1)
- deception (53)
- decision (7)
- decision-making (68)
- delight (1)
- delivery (4)
- dependability (29)
- dependency (20)
- design (16)
- desirability (42)
- development (2)
- devotion (3)
- diet (1)
- differentiation (21)
- difficulty (39)
- disagreement (6)
- discomfort (11)
- disconfirmation (2)
- discrimination (4)
- displays (1)
- dissonance (32)
- distribution (1)
- doctor (2)
- dominance (1)
- donate (30)
- drink (19)
- drugs (1)
- duty (7)
- dynamism (2)
- eating (23)
- ecology (9)
- education (25)
- effectiveness (24)
- efficacy (15)
- efficiency (12)
- effort (37)
- embarrassment (11)
- emotion (15)
- emotions (193)
- emotions. peacefulness (1)
- empathy (16)
- employees (59)
- engagement (50)
- engineering (1)
- enjoyment (79)
- entertaining (38)
- environment (32)
- environmental (2)
- envy (1)
- equipment (1)
- equity (19)
- esteem (11)
- ethics (60)
- ethnicity (12)
- ethnocentrism (13)
- evaluation (47)
- excitement (45)
- exclusivity (2)
- exercise (5)
- expansion (1)
- expectations (65)
- experience (40)
- expertise (43)
- extension (6)
- facilities (12)
- fairness (8)
- fairness (41)
- familiarity (61)
- family (39)
- fan (9)
- fantasy (20)
- fashion (10)
- fear (17)
- features (22)
- feedback (5)
- feelings (32)
- feelings (7)
- financial (60)
- flexibility (5)
- food (61)
- foreign (3)
- freedom (11)
- frequency (15)
- friendliness (2)
- friendly (23)
- friends (50)
- frustration (30)
- fun (36)
- future (14)
- games (4)
- gender (1)
- global (3)
- goals (10)
- government (6)
- grandiosity (1)
- grocery (29)
- groups (5)
- growth (3)
- guarantee (7)
- happiness (57)
- happy (2)
- hazard (1)
- health (129)
- hedonic (26)
- helpfulness (74)
- home (11)
- honesty (38)
- hospital (2)
- hostility (3)
- humor (8)
- idealism (3)
- ideas (1)
- identification (37)
- image (160)
- importance (48)
- improvement (4)
- impulsive (27)
- incentives (6)
- income (6)
- inculcation (3)
- influence (35)
- information (42)
- innovative (45)
- insurance (6)
- integration (2)
- integrity (6)
- intelligence (13)
- intensity (6)
- intention (70)
- interaction (57)
- interest (59)
- international (13)
- Internet (23)
- internet (134)
- intoxication (3)
- investments (11)
- involvement (90)
- irritation (29)
- job (4)
- judgment (9)
- justice (8)
- justification (3)
- knowledge (123)
- knowledgeable (1)
- labels (7)
- language (9)
- leadership (5)
- learning (26)
- legal (5)
- leisure (5)
- lifestyle (57)
- likeability (21)
- likeability (24)
- listening (7)
- location (13)
- logical (8)
- looks (1)
- loss (3)
- love (16)
- loyalty (137)
- luxuries (6)
- magazine (5)
- mail (3)
- management (8)
- manipulation (9)
- manufacturer (4)
- marriage (10)
- materialism (20)
- media (16)
- medical (29)
- medicine (5)
- members (9)
- memory (23)
- message (5)
- mobile (5)
- money (24)
- mood (7)
- morality (15)
- motivation (68)
- movies (19)
- music (20)
- needs (9)
- negotiation (3)
- nervousness (6)
- newness (4)
- news (3)
- nonprofit (9)
- norms (9)
- novelty (11)
- nutrition (25)
- obligation (8)
- opportunities (2)
- optimism (15)
- order (12)
- organizational (6)
- orientation (14)
- outcomes (9)
- overload (1)
- ownership (11)
- packaging (3)
- parents (46)
- parity (3)
- participation (19)
- patients (3)
- patriotism (7)
- patronage (33)
- pay (2)
- peacefulness (11)
- perception (59)
- performance (46)
- personal (13)
- personality (145)
- personnel (23)
- persuasion (46)
- physician (9)
- planning (25)
- play (1)
- pleasure (50)
- policies (11)
- political (20)
- positioning (3)
- possessions (11)
- post-purchase (1)
- power (23)
- preference (17)
- prescriptions (1)
- price (44)
- price (59)
- pride (16)
- privacy (22)
- probability (1)
- procedures (4)
- process (3)
- product (50)
- productivity (4)
- professionalism (4)
- profit (3)
- promotion (8)
- protection (12)
- proximity (3)
- publicity (9)
- punishment (5)
- purchase (93)
- purchasing (29)
- qualification (1)
- quality (265)
- quantity (4)
- radio (4)
- read (14)
- reality (21)
- reasoning (10)
- recognition (4)
- recommendation (48)
- recreation (15)
- refunds (7)
- regret (11)
- regulation (9)
- relationships (58)
- relationships (63)
- relevance (56)
- reliability (41)
- religion (5)
- replacement (4)
- representation (2)
- reputation (17)
- resolution (25)
- resources (4)
- respect (21)
- responsibility (46)
- responsiveness (25)
- restaurant (1)
- retail (78)
- retailer (31)
- rewards (7)
- risk (60)
- roles (28)
- rude (1)
- rules (5)
- sadness (29)
- safety (19)
- sales (20)
- sales (14)
- salespeople (34)
- satisfaction (92)
- satisfaction (192)
- saving (7)
- search (80)
- security (17)
- selection (20)
- selectivity (1)
- self (9)
- self-concept (81)
- self-efficacy (8)
- sensitivity (18)
- service (44)
- services (180)
- sex (15)
- sharing (5)
- shopping (159)
- shopping orientation (39)
- signal (3)
- similarity (56)
- size (3)
- skepticism (5)
- skills (13)
- smell (6)
- sociability (10)
- social (211)
- socialization (28)
- society (28)
- sorry (1)
- sound (4)
- source (13)
- speed (11)
- spiritual (4)
- sponsor (21)
- sports (25)
- stability (4)
- status (46)
- stimulation (19)
- store (51)
- strategy (3)
- strength (6)
- stress (30)
- structure (4)
- students (5)
- style (13)
- success (29)
- superiority (19)
- support (7)
- symbolism (6)
- targeting (2)
- task (54)
- taste (17)
- teamwork (1)
- technology (51)
- telephone (1)
- television (59)
- tension (16)
- theater (4)
- threats (10)
- time (60)
- tolerance (3)
- touch (9)
- tradition (5)
- training (4)
- transactions (19)
- travel (12)
- trust (80)
- truth (13)
- typical (8)
- uncertainty (14)
- understanding (45)
- uneasy (1)
- unique (38)
- unusual (6)
- usage (26)
- usefulness (61)
- utilitarian (12)
- value (94)
- values (62)
- variety (21)
- venturesomeness (12)
- verbal (7)
- viewers (10)
- visual (38)
- wait (5)
- weather (1)
- weight (7)
- work (9)
- worry (28)
- youthfulness (3)