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affordability

The scale uses three, five-point Likert-type items to measure the extent to which a consumer believes a brand is on sale a lot and not expensive.

A person’s attitude regarding the cost of a brand and its affordability is measured with three, seven-point Likert-type items. 

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person believes that he/she has the material things he/she wants and can afford to buy whatever else is desired. The scale was referred to as money-luxury by Thomson (2006).

The scale is composed of Likert-type statements intended to capture the emphasis a person places on material things and the belief that those things bring happiness.

Three, eleven-point semantic differentials are used to measure a consumer's attitude regarding the price of a product with an emphasis on how expensive it is believed to be. The scale was considered to be a measure of sacrifice by Adaval and Monroe (2002).

Three, seven-point Likert-type statements are used to measure the degree to which a shopper has sufficient money to cover what is intended to be purchased as well as a few unplanned items during a particular shopping episode. The scale was called money available by Beatty and Ferrell (1998).

The scale provides a measure of the degree to which a consumer makes an excessive amount of purchases given his/her disposable income as a means of dealing with undesirable mood states. Compulsive buyers are thought to engage in purchasing behavior to alleviate negative feelings. Some improvement in mood may follow buying episodes but are temporary and the behavior "becomes very difficult to stop and ultimately results in harmful consequences" (O'Guinn and Faber 1989, p. 155).

The scale is composed of three Likert-type statements intended to measure a consumer's attitude about a specific sales promotion device, the emphasis being on the belief that the deal facilitates the purchase of a better quality product than normal.