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attachment

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

The extent to which a consumer has an emotional bond and kinship with a particular brand is measured with three, nine-point Likert-type items.

One’s attitude regarding how much he/she liked a person with whom he/she worked with in a particular joint task and the willingness to work with that person again is measured with three, seven-point items.

Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

The strength with which a person expresses favorable attachment to a particular cultural group is measured in this scale using six, seven-point Likert-type items.

The scale has four, seven-point Likert-type items that measure the degree to which a person has an affective connection to a particular location-based place.

The extent to which a person is interested in and feels attached to a particular subculture is measured with six, five-point Likert-type items.