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attachment

The extent to which a consumer has an emotional bond and kinship with a particular brand is measured with three, nine-point Likert-type items.

One’s attitude regarding how much he/she liked a person with whom he/she worked with in a particular joint task and the willingness to work with that person again is measured with three, seven-point items.

Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

The strength with which a person expresses favorable attachment to a particular cultural group is measured in this scale using six, seven-point Likert-type items.

The scale has four, seven-point Likert-type items that measure the degree to which a person has an affective connection to a particular location-based place.

The extent to which a person is interested in and feels attached to a particular subculture is measured with six, five-point Likert-type items.

The scale uses six, seven-point Likert-type items to measure a customer’s social bond with the employees at a specific retail establishment.  To be clear, the scale is intended to measure attachment to the workers at a location-specific business rather than the attachment to the employees at all locations in a chain or the general tendency to bond with employees.

The strength of the relationship and bond a customer has with other customers of a particular retailer is measured with six, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the people who come to a location-specific establishment.  The scale does not measure attachment to the physical dimensions of the place, attachment to customers at all locations in a chain, or the general tendency to bond with other customers.