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coupons

A consumer's expressed likelihood of going online to download a coupon for a product is measured in this scale with five, nine-point items.

A three-item, seven-point Likert-type measure is used to assess a consumer's tendency to not buy products unless he/she has a coupon for it or the product is on sale.

This is a multi-item, seven-point Likert-type scale measuring the degree to which a consumer reports using coupons and enjoying it. A five-item version was used by Lichtenstein, Ridgway, and Netemeyer (1993), Lichtenstein, Netemeyer, and Burton (1995), Lichtenstein, Burton, and Netemeyer (1997), and Burton et al. (1998, 1999). In those studies the scale was referred to as coupon proneness.

The three item, seven-point semantic-differential scale that is intended to measure a consumer's attitude regarding the usefulness of a coupon and intent to clip it for usage.

The frequency with which a consumer gathers coupons for national brands as well as information from store flyers about national brands before going shopping is measured using four, five-point statements.

The four-item, five-point Likert-type scale is purported to capture the gratification a consumer derives from collecting and redeeming coupons.

The degree to which a consumer describes him- or herself as engaging in behavior related to the collection and use of grocery coupons is measured using six, seven-point items .

Eight, five-point Likert-type items are used to measure a person's interest in the collection and use of coupons. The scale was called attitudes toward couponing by Tat and Bejou (1994).

Eight, seven-point items measure the degree to which a consumer perceives that he or she has opportunities to take advantage of grocery store deals, with an emphasis on the use of coupons.

Three, five-point Likert-type items are employed to measure a person's attitude about barriers to the use of coupons. The scale was called perceived institutional barriers by Tat and Bejou (1994)