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coupons

The scale is composed of three, five-point Likert-type statements and is intended to capture a consumer's attitude toward the time involved in using coupons.

A three-item, five-point Likert-type scale is employed to capture a consumer's attitude toward the financial benefits of using coupons.

Three, five-point Likert-type items are used to measure a person's sense of whether other people use coupons when they shop. The scale was called interpersonal influence by Tat and Bejou (1994)

The three, five-point items are intended to capture a consumer's attitude toward the use of coupons for grocery products.