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fluency

With four Likert-type statements, the scale measures how easy a consumer believes it was to compare the healthiness of some similar products by using the information available on their packages.

Six, seven-point semantic differentials measure the ease with which some particular written information was read and processed.  

The ease with which a consumer can determine the healthiness of a food product from information provided on its package is measured with four, seven-point Likert-type items.

The degree to which a person reports being able to “see” in his/her mind a particular object or action is measured with three, seven-point Likert-type items.

Four questions with seven-point semantic differential responses are used to measure how well written and easy-to-understand an article was.  One of the items refers to “arguments,” referring to reasons for or against something.  Given that, the scale makes most sense to use when respondents have been exposed to information that was intended to affect their attitudes.

Three questions with seven-point semantic differential response scales are employed to measure how well a person reports being able to imagine a product he/she is customizing.

The clarity with which a consumer understands what a brand represents to customers and the ease with which it can be described is measured with three statements.

A person's reported difficulty in making a decision regarding a gambling-related risk is measured in this scale with three, seven-point questions.

This semantic differential scale is intended to measure the ease and clarity with which a person has processed something, e.g., an ad, a movie, a speech.  The construct is sometimes referred to as fluency.

The level of thinking and attention a person devotes to a certain activity or stimulus is measured in this scale with three, seven-point semantic differentials.