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The degree to which a person is happy with a resort and pleased with his/her service experience there is measured with a seven-point Likert-type scale.  Three slightly different versions are described.  One directly measures satisfaction, another directly measures dissatisfaction, and the third one has greater emphasis on the service experience.

The extent to which a guest at a particular hotel plans to engage in behaviors that conserve resources, especially electricity, is measured with five, nine-point Likert-type items.

The scale has three, seven-point items that measure a person’s intention to say good things about a resort and encourage friends to go there. It appears the scale is easily adaptable for other places that involve lodging.

The degree to which a person believes that a particular organization cares about its customers and is helpful is measured with this five-point scale.  A two and a four item version are discussed.  While the scale was made for use in the hospitality industry, it could be easily used with many other businesses as well.  With a minor change in one of the items, the scale could be used with non-businesses as well.

The likelihood of engaging in certain loyalty-related activities are measured with this seven-point scale.  Versions with three, four, and six items are discussed.  While the scale might be adapted for use with a variety of businesses, it is most suited for hotels and restaurants.

How a customer believes an actual experience compares to what he/she expected it to be is measured with five, seven-point semantic differentials.

The scale uses three semantic differentials to measure how much a customer believes he/she was treated fairly by a business and as deserved.

The degree to which a customer is glad about a decision he/she made and believes that it was the right decision is measured with three, seven-point Likert-type items.

The scale measures a customer’s evaluation of the rapport-building behaviors of a business’s frontline staff.  Versions with three and four items are provided.

How well a person likes a hotel and wants to stay there is measured with three, seven-point items.