You are here

quit

The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.

This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.

This scale is composed of three, seven-point items that measure a consumer's frequency of placing items in a shopping cart at a website but deciding not to checkout because of the willingness to put the purchase on hold in order to look for a better price.

A consumer's beliefs about how often he/she has put items in an online shopping cart but not bought them during the same visit to the site is measured with four, seven-point items.