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scarcity

Three, seven-point items measure a person’s belief regarding the degree to which the family had enough money to pay for food and housing when he/she was growing up.

The rarity and scarcity of an object, such as a product, is measured in this scale with three, nine-point Likert-type items.

Three questions with seven-point response alternatives measure the extent to which a person believes a particular person is sought after in the job market.

Three, nine-point items are used to measure the likelihood that a particular product or brand will be in short supply.  The timeframe is not stated in the items themselves but could be easily stated in the instructions.

The degree to which a person believes that his/her resources are insufficient and that more are needed is measured with four, seven-point Likert-type items.  The items themselves are rather general.  Focusing participants’ attention on a particular situation and type of resource would need to be done in the context of the study or the questionnaire’s instructions.

The scale uses five, seven-point items to measure how much a person feels at a particular moment that he/she is unrushed and that time is in abundance.

The scale measures a consumer's perceived likelihood that a certain product will not be available when he/she wants it.  Four, six-point Likert-type items are used to measure the construct.

The extent to which a consumer believes that a particular product or brand is in short supply due to unintentional order problems or greater demand than expected is measured using a three-item, seven-point Likert-type scale.

The scale measures the extent to which a consumer believes the availability of an advertised product is limited (quantity or time) and is motivated to purchase one before others do.  Three, seven-point Likert-type items compose the scale.  Aggarwal, Jun, and Huh (2011) referred to the measure as consumer competition.

The motivation a shopper felt to buy a product immediately because of its scarcity is measured in this scale with three, seven-point items.