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willingness

Three, seven-point Likert-type items measure a consumer’s openness to the idea of purchasing a product by a company as a gift in a hypothetical situation.  The product, the company, and for whom the gift is intended are not specified in the items themselves and must be provided elsewhere.

The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.

A person’s favorability towards a particular behavior due to its importance and expected benefits is measured with four, seven-point semantic-differentials.

A person’s expressed likelihood of engaging in behaviors that involve prevention or treatment of a health condition is measured with four, seven-point questions.  The particular health condition is not stated in the questions and should be provided in the instructions or the context of the study.

A consumer’s readiness and likelihood of spending more for a particular brand or version of a product than the alternatives is measured using three, nine-point items.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

A consumer’s reluctance to spend a particular amount of money “right now” is measured with three, five-point Likert-type items.

The scale is composed of three, seven-point items that measure how willing a person would be to purchase a particular advertised brand if it was available in his/her local area at the listed price.

Three, seven-point Likert-type items are used to measure a person’s interest in taking advantage of sexual opportunities with different partners.

Three, seven-point Likert-type items compose the scale and measure a person’s willingness to let a particular website track and analyze his/her navigation through the World Wide Web.