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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

accomplishment

The pride a person feels after accomplishing a particular task is measured with four, seven-point Likert items.

Using six, nine-point Likert-type items, the scale measures the degree to which a person believes that consuming a particular product or brand would help attain some of his/her life goals. 

The degree to which a person believes that, in general, one person’s good outcomes come at the expense of another person is measured with six, 10-point Likert-type items.

The extent to which a person feels a sense of achievement having played a game and performed well is measured with three, seven-point Likert-type items.

A person's focus on utilitarian reasons for shopping rather than hedonic is measured with six, seven-point items.  The focus of the measure is on completing the shopping task rather than the pleasure derived from engaging in the shopping process itself.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.

The level of a person's commitment to achieve a specified goal is measured in this scale with three, seven-point items.

The extent to which a person reports feeling a sense of self-esteem and honor is measured in this scale with three, seven-point uni-polar items.

The degree to which a person prefers to act independently rather than as a member of a group, with a strong sense of freedom, autonomy, and personal achievement is measured with five, seven-point Likert-type items.

The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.