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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

achievement

The scale is composed of four, seven-point questions that measure the level of motivation a person has towards accomplishing a particular goal in a programmed plan of effort.

How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.

The scale has twelve, six-point Likert-type items that measure a person’s chronic motivation to make progress towards achieving a goal in a direct manner without deviation and distraction.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

The scale uses five, seven-point Likert-type items to measure a person’s motivation to help groups to which he/she belongs be successful regardless if he/she receives attention for contributing or is liked by group members.

The scale uses three, seven-point items to measure how much advancement a person believes he/she has made towards achieving of a self-regulatory objective.

A person’s belief that a product would help give him/her a distinctive image is measured using three, five-point Likert-type items.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

The five, seven-point items in the scale measure how dedicated a person is to achieving a specified goal and how much he/she will work to reach it.