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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

achievement

How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.

The scale has twelve, six-point Likert-type items that measure a person’s chronic motivation to make progress towards achieving a goal in a direct manner without deviation and distraction.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

The scale uses five, seven-point Likert-type items to measure a person’s motivation to help groups to which he/she belongs be successful regardless if he/she receives attention for contributing or is liked by group members.

The scale uses three, seven-point items to measure how much advancement a person believes he/she has made towards achieving of a self-regulatory objective.

A person’s belief that a product would help give him/her a distinctive image is measured using three, five-point Likert-type items.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.

The five, seven-point items in the scale measure how dedicated a person is to achieving a specified goal and how much he/she will work to reach it.

The degree to which a person believes a particular experience has helped make and/or define him-/herself is measured with three, five-point items.