You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

activity

Three questions with a seven-point response format are used to measure how much difference a person believes there to be in the activities he/she has engaged in during a specific time period.

This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.

The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do.  Two- and three-item versions have been tested as have versions with slightly different items.

How much a person is viewed as sporty and healthy is measured in this scale with four unipolar items.

Composed of three very simple, seven-point Likert-type items, the scale is purported to measure the degree to which a person views a particular advertisement as being energetic and “alive” in a visual sense.

The degree to which a person believes that an ad is exciting and energetic is measured with four, seven-point semantic differentials.

A person' expressed feeling of physical discomfort while performing a certain task is measured in this scale with three statements.

The level of fatigue a person feels after engaging in an exercise is measured in the scale with three, seven-point items.

The amount of perceived instability a person has experienced in his/her life during a certain period of time is measured in this scale using five, nine-point Likert-type items.

This scale measures the degree to which a consumer reports having action-oriented experiences with a particular brand.  Three, seven-point Likert-type items compose the scale.