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activity

Three questions with a seven-point response format are used to measure how much difference a person believes there to be in the activities he/she has engaged in during a specific time period.

This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.

The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do.  Two- and three-item versions have been tested as have versions with slightly different items.

How much a person is viewed as sporty and healthy is measured in this scale with four unipolar items.

Composed of three very simple, seven-point Likert-type items, the scale is purported to measure the degree to which a person views a particular advertisement as being energetic and “alive” in a visual sense.

The degree to which a person believes that an ad is exciting and energetic is measured with four, seven-point semantic differentials.

A person' expressed feeling of physical discomfort while performing a certain task is measured in this scale with three statements.

The level of fatigue a person feels after engaging in an exercise is measured in the scale with three, seven-point items.

The amount of perceived instability a person has experienced in his/her life during a certain period of time is measured in this scale using five, nine-point Likert-type items.

This scale measures the degree to which a consumer reports having action-oriented experiences with a particular brand.  Three, seven-point Likert-type items compose the scale.