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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

adventure

Four, seven-point Likert-type items are used in the scale to measure the degree to which a person views self as an “outdoorsy” person and that affects his/her recreation as well as product choices.

This scale uses four, five-point items to measure the degree to which a consumer likes to shop in stores with pre-owned goods in hopes that something valuable will be found.

A six-item, seven-point Likert-type scale is used to measure the degree to which a person who has just experienced an outdoor adventure describes it as an escape from his/her previous ''world'' for a time.

This four-item, six-point Likert-type scale is supposed to measure the degree to which a person feels he/she has been challenged but prevailed in a situation.

The scale is composed of four, seven-point Likert-type statements that measure a consumer's thoughts about the degree to which he/she avoids taking risks in life.

The scale is composed of three, seven-point Likert-type items intended to measure a person's attitude about some specified sporting activity with an emphasis on how adventurous it is.

The scale is composed of three, seven-point Likert-type items intended to measure a person's interest in some specified sporting activity.

Using three, seven-point Likert-type items, the scale measures a person's attitude about some specified sporting activity with an emphasis on how thrilling it is.

The scale is composed of 14 sets of items intended to measure the extent to which a person seeks situations in which arousal levels are expected to be low and avoids situations that might generate high arousal.

The scale is composed of three, seven point items intended to measure a person's general liking of activities that are different from their daily routine.