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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

aesthetics

The scale uses three, seven-point uni-polar items to measure the degree to which a person believes a particular object is nice looking.  The scale is general in the sense that the items refer to visual beauty overall rather than to a particular type of prettiness.

How likeable and aesthetically pleasing an object appears to be is measured with three, nine-point semantic differentials.  The items might be used with non-visual objects, such as with sounds, but they seem most appropriate for use when the objects are being rated visually.

This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.

Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.

With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.

The scale has five semantic differentials that measure how attractive and appealing a product appears to be.  Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.

The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be.  Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.

With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular advertisement is visually appealing.