I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
aesthetics
How likeable and aesthetically pleasing an object appears to be is measured with three, nine-point semantic differentials. The items might be used with non-visual objects, such as with sounds, but they seem most appropriate for use when the objects are being rated visually.
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.
The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).
How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.
With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.
The scale has five semantic differentials that measure how attractive and appealing a product appears to be. Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.
The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be. Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular advertisement is visually appealing.
Five items are used to measure how ambiguous and chaotic a visual stimulus with multiple parts appears to be.
