The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
aesthetics
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.
The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).
How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.
With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.
The scale has five semantic differentials that measure how attractive and appealing a product appears to be. Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.
The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be. Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular advertisement is visually appealing.
Five items are used to measure how ambiguous and chaotic a visual stimulus with multiple parts appears to be.
The pleasantness and appropriateness of a store’s internal environment is measured with five, seven-point Likert-type items. The items refer to the atmosphere in general or to tangibles such as lighting and music but not to layout, design, or people per se.
