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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

aesthetics

Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.

The scale is composed of four bi-polar adjectives that are intended to measure the degree to which a person describes an object as being streamlined and rarefied rather than raw and rugged.

Four items with a five-point response format are used to measure a person's attitude regarding the quality of the store/dealership in terms of the visual appeal of its interior.

Five, seven-point items are used to measure the perceived beauty and stability in a stimulus. As used by Raghubir and Greenleaf (2006), the respondents were describing concerts based upon printed invitations. Thus, the scale has more to do with visual proportion and concordance than it does with the aural enjoyment of music.

The scale measures expectancy-disconfirmation of a movie performance using eight items and a nine-point response format.

Ten, nine-point items are used to measure the degree of disconfirmation a person experiences in his/her expectations regarding some music.

Three, seven-point uni-polar items are used in this scale to measure the degree to which someone or something is viewed as being visually pleasant. While the scale was made for describing a person, it might be used with other objects as well.

The four, seven-point items in this scale measure the degree to which a person describes an object such as a product or person as having the quality of elegance, beauty, and status. The scale was called perceptions of luxury index by Hagtvedt and Patrick (2008).

The scale is composed of six, seven-point bi-polar adjectives intended to measure the extent to which a person perceives a stimulus to be aesthetically pleasing with the emphasis on its visual aspects.

The scale is composed of three, seven-point bi-polar adjectives intended to measure the extent to which a person perceives a stimulus to be useful with an emphasis on its practicality. The stimuli with which the scale was used by Cox and Cox (2002) were drawings of dress designs.