The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
aesthetics
This is a three-item, six-point, Likert-type scale that measures a person's interest in the arts.
A three-item, seven-point semantic differential scale is used to measure the degree of emotion-like quality perceived to be expressed by a certain stimulus.
Four, seven-point, bi-polar adjectives are used in measuring the degree to which one likes some stimulus and perceives it to be ''good.'' Leigh (1984) used these items and four more of his own in a modified Likert-like format.
