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agreement

The scale has four, seven-point items that measure how much a person changed his/her opinion of an object in order to maintain a good relationship with a particular person.

The extent to which a person, such as a viewer or consumer, believes that he/she is similar to the person who created a particular ad is measured using three, seven-point items.

How familiar a consumer is with the improvements made in a brand over some specified time period and his/her approval of the changes is measured with three, seven-point Likert-type items.

How much a person believes him-/herself to be the same as another person in multiple ways is measured with three, eight-point items.  Given the way the items are phrased, the other person is someone with whom the rater already has some form of relationship, e.g., neighbor, co-worker, physician.

The scale is composed of ten, five-point Likert-type items that measure the degree to which one member of a married couple believes that the two of them are in agreement with regard to money matters rather than having conflict. 

With three, five-point Likert-type items, the scale measures the degree to which a member of an online community feels accepted by other members and that they respect his/her opinions.

Using three, nine-point Likert-type items, the scale measures the degree to which a person views another person as having beliefs that are  consistent with his/her own.

The scale is composed of three, seven-point items that are intended to measure the degree of importance a person places on the integrity of an advertising agency and agreement on goals. As written, the scale does not measure a person's attitude toward a specific agency but rather the role this criterion should play in general when making a selection among agencies.