I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
alcohol
The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.
With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.
The scale is composed of six, five-point semantic differentials assessing a person's stereotypic beliefs about people who consume alcohol.
