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Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

alcohol

The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.

With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.

The scale is composed of six, five-point semantic differentials assessing a person's stereotypic beliefs about people who consume alcohol.