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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

anxiety

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The general level of discomfort a person reports feeling in the presence of others is measured with six statements.

This seven item, 10 point Likert-type scale measures a type of social anxiety that primarily occurs as a result of interacting with other people.

The tendency to worry about what other people think of oneself is measured with 12, seven-point items.

The scale uses three, five-point items to measure how much someone has felt self-conscious and has looked to others, particularly friends, to know how to act.

A person’s unease and apprehension about giving a particular product to a friend is measured in this scale using three, seven-point items.

Six, seven-point Likert-type items are used to measure a person’s belief that being concerned about eating healthy is not masculine and is more typical of women than men.

Four, seven-point semantic differentials are used in this scale to measure the level of fear that has been evoked by some stimulus.

Thirteen items are used in this scale to measure a person's motivation to eat as a result of experiencing negative emotions such as frustration, anxiety, and boredom.

The extent to which a person feels awkward in a certain social context is measured in this scale with three uni-polar items.