The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
anxiety
The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.
The general level of discomfort a person reports feeling in the presence of others is measured with six statements.
This seven item, 10 point Likert-type scale measures a type of social anxiety that primarily occurs as a result of interacting with other people.
The tendency to worry about what other people think of oneself is measured with 12, seven-point items.
The scale uses three, five-point items to measure how much someone has felt self-conscious and has looked to others, particularly friends, to know how to act.
A person’s unease and apprehension about giving a particular product to a friend is measured in this scale using three, seven-point items.
Six, seven-point Likert-type items are used to measure a person’s belief that being concerned about eating healthy is not masculine and is more typical of women than men.
Four, seven-point semantic differentials are used in this scale to measure the level of fear that has been evoked by some stimulus.
Thirteen items are used in this scale to measure a person's motivation to eat as a result of experiencing negative emotions such as frustration, anxiety, and boredom.
The extent to which a person feels awkward in a certain social context is measured in this scale with three uni-polar items.
