I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
anxiety
Composed of four, seven-point uni-polar items, the scale measures how much a person feels tense and uneasy at some point or period of time.
At the current time, how much a person experiences and expresses emotions related to anxiety is measured with five, five-point items.
The extent to which a person currently feels anxious and nervous rather than calm and relaxed is measured with eight, seven-point uni-polar items.
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.
The scale measures a person’s anxiety that is based on some sort of a physical restriction being experienced. Two versions of the scale are described that vary somewhat in the number of items and the response scales used.
With six, nine-point Likert-type items, the scale measures the level of emotional discomfort that was experienced when a stimulus evoked thoughts about one’s morality.
How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.
The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.
The general level of discomfort a person reports feeling in the presence of others is measured with six statements.
This seven item, 10 point Likert-type scale measures a type of social anxiety that primarily occurs as a result of interacting with other people.
