The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
appeal
With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.
The scale has five semantic differentials that measure how attractive and appealing a product appears to be. Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.
The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be. Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular advertisement is visually appealing.
A consumer’s global evaluation of a service experience is measure with three, nine-point bi-polar adjectives.
The pleasantness and appropriateness of a store’s internal environment is measured with five, seven-point Likert-type items. The items refer to the atmosphere in general or to tangibles such as lighting and music but not to layout, design, or people per se.
The degree to which a person likes a store’s interior is measured with six, seven-point Likert-type items. The emphasis is on visual attractiveness and layout.
Five, seven-point Likert-type items are used to measure a consumer's beliefs about the degree to which a store has positive attributes such as product variety, fair prices, and good service.
The degree to which a person views an object as attractive and colorful is measured in this scale with three, seven-point Likert-type items. The scale is most appropriate for use with foods but might be used with other objects as well.
Using six items, this scale measures how positively a person evaluates a particular experience he/she has had.
